Calvin Klein Jeans Ad

LookLook Magazine
27x43 cm (11x17 in) - 2005

This is a double-page spread ad designed for Calvin Klein Jeans to advertise their new line of "Tarnished Denim" jeans.

They wanted a "dirty and gritty" feel and I made it my challenge to design a jeans ad without having any direct reference to jeans.

The image is a photo of an old door I found walking around downtown. They wanted a "street" feel, so I found the image on the the street.

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